brightonSEO & Hero Conf April 2025

These terms and conditions represent the entire understanding between Rough Agenda and Attendees and supersedes all prior statements, agreements and understandings, oral or written, related to the Conference.

Attendee acknowledges reading and understanding ALL of the information contained in this document.

Over-subscribed Session. All of the sessions at brightonSEO are first come, first served. A number of the spaces used by the conferences have maximum capacities, this does mean you may not be able watch all of the talks if this capacity is reached.

Where VIP wristbands are held this only provides access to the reserved seating, it does not guaranteed access to sessions.

Representations As an Attendee you acknowledge that Rough Agenda has made no representations or guarantees other than those expressed in this document. We specifically disclaim any other representations or warranties related to the Conference, including anything asserted or claimed by any speaker or exhibitor.

All advertised speakers are promoted in good faith, but we reserve the right to vary the speakers or agenda without prior notification.

Refund Policy Enrollment is only guaranteed upon payment (applicable to paid tickets) in full and receipt of a completed registration/enrollment form via our booking site, Eventbrite (applicable to all tickets).

Due to strict limitations on the size of our Conferences, there are NO REFUNDS and ALL PAYMENTS ARE FINAL except as indicated below.

Payment may be made by credit card.

Payments by invoice must be received and a receipt issued by Rough Agenda to guarantee space in the Conference.

Refunds will not the made for attendees who attend the wrong day of the event.

Cancellation Policy Any cancellations made within 7 days of confirmed booking will receive a full refund.

No refunds will be given for any bookings made in the 14 days immediately prior to the event for which the ticket was purchased.

No refunds will be given if requested more than 7 days after the original booking.

Transfer of Tickets Rough Agenda tickets are fully transferable.

You have the right to gift or sell a ticket for equal or lesser value than the original purchase so long as adequate notice (minimum of 2 weeks) is provided to us with registration details of the new attendee. These details include full name, job title, company, and email address.

Guarantee Rough Agenda offers a 100% “Satisfaction” Money Back Guarantee on the the purchase of training/workshop tickets.

Within 7 days of completing the training, attendees have the right to request a refund if not satisfied with the training provided. A refund will be provided promptly.

No refunds will be issued if attendees fail to attend any or part of the training. No refund will be issued if requested more than 7 days after the completion of the training.

Delivery Policy There are no paper tickets issued for any of our conferences. You will receive a confirmation email once you have purchased or booked your ticket(s) via Eventbrite. When you arrive at registration on the morning of the conference you will need to come to the welcome desk with evidence of your registration (either electronic or printed) to receive your lanyard and name badge.

Copyright The materials presented during the Conference are copyrighted and owned by the presenter; Therefore, should attendees wish to access presentation slides, Rough Agenda can request this from presenters to share accordingly. It is also the right of the presenters to share their content privately or publicly through their own websites and/or social channels.

Limitation of Liability Our liability to an Attendee for any reason will be limited to the amount paid by the Attendee to Rough Agenda for admission to the Conference. In any case, we accept no liability for the following:

Damage or loss to personal effects brought to the Conference, death or personal injury to any delegate attending the Conference not caused by the negligence of Rough Agenda, any changes to the Conference agenda or venue.

According to Rough Agenda’s Code of Conduct, we may terminate an Attendee’s participation in the Conference at any time in our sole discretion. If an Attendee has violated the rules outlined in the Code of Conduct, no refund will be issued for the remainder of the training or Conference to be undertaken, regardless of ticket type.

Marketing, Privacy and Publicity In registering for Rough Agenda’s events, you permit us to use your name in customer lists and other publicity related to the Conference, including interviews, case studies, and conference discussions.

By registering for this event you agree you will be contacted by the organisers with marketing materials associated with the event and also sponsors of the event by email, post, text message and phone. You also agree for a profile to be created in your name in the event app.

You hereby waive any rights of privacy and publicity in connection with any Rough Agenda photographs, films and video tapes that have been taken of you or in which you may be included with others during the Conference.

DoubleClick: We use Google Adwords & Google Analytics remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.

Admissions Policy Rough Agenda reserves the right to refuse admission or eject any delegate deemed to be behaving in an unacceptable manner. We do not tolerate any form of unsociable or unacceptable behaviour, and will act upon any behaviour reported to us. All attendees and sponsors of the event must follow the code of conduct. In the unlikely event of a threatening or inappropriate situation occurring at our events, we request that the attendee bring any issues to the attention of the organisers as soon as possible. Within reason we will do our utmost to investigate, take action and resolve the situation, in the best interest of all parties.

See Code of Conduct for further information. https://www.brightonseo.com/code-of-conduct/

INTRODUCTION This privacy notice provides you with details of how we collect and process your personal data through your use of our site https://www.brightonseo.com/

By providing us with your data, you warrant to us that you are over 13 years of age.

Rough Agenda Limited is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Contact Details Our full details are:

Full name of legal entity: Rough Agenda Limited

Email address: hey@roughagenda.com

Postal address: King Place Suite, 3 King Place, Brighton, BN1 1GA

Telephone number: 01273 805525

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at hey@roughagenda.com OR by clicking the link to update your preferences in any marketing email you recieve from us.

WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process the following categories of personal data about you:

Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business). [NOTE SEE SECTION 4 BELOW]

Sensitive Data We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at hey@roughagenda.com. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

HOW WE COLLECT YOUR PERSONAL DATA We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this.

We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.

We may also receive data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.

We will also collect personal data when you register to attend an event.

MARKETING COMMUNICATIONS Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.

Before we share your personal data with any third party for their own marketing purposes we will get your express consent.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you OR by emailing us at hey@roughagenda.com at any time.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.

DISCLOSURES OF YOUR PERSONAL DATA We may have to share your personal data with the parties set out below:

Other companies in our group who provide services to us. Service providers who provide IT and system administration services. Professional advisers including lawyers, bankers, auditors and insurers Government bodies that require us to report processing activities. Sponsors and Exhibitors at our events. Third parties to whom we sell, transfer, or merge parts of our business or our assets. We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

INTERNATIONAL TRANSFERS Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:

We will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place. If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

DATA SECURITY We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

DATA RETENTION We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

YOUR LEGAL RIGHTS Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights at:

https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you wish to exercise any of the rights set out above, please email us at hey@roughagenda.com .

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

THIRD-PARTY LINKS This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit

COOKIES You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy,

DoubleClick: We use Google Adwords & Google Analytics remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.