AIAI Certification

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Contact Information


PMA - Product Marketing Alliance

147 De Beauvoir Road



N1 4DL

United Kingdom

Data Protection Contact

Richard King

147 De Beauvoir Road



N1 4DL

United Kingdom

Consent Statement


I agree to be contacted by Product Marketing Alliance to manage the event for which I’m registered, including updates on this event, news about PMA and invitations to relevant events

Event Terms & Conditions


These Terms & Conditions govern your online registration, attendance at and/or participation at a Product Marketing Alliance event. By registering for the event you agree that you have read and accepted these Terms and agree to be legally bound them. If you do not wish to be bound by these Terms, please do not register, attend or participate in the event.

Full Terms & Conditions

You should read these Terms carefully. These Terms govern your online registration, attendance at and/or participation at a Product Marketing Alliance event. By registering for the event, you agree that you have read and accepted these Terms and agree to be legally bound them. If you do not wish to be bound by these Terms, please do not register, attend or participate in the Event.

Registering on behalf of another If you are registering on behalf of another person it is your obligation to make sure that the person attending is aware of these Terms and accepts them. By completing and submitting the registration form, you are representing and warranting that you have made the person attending aware of these Terms and that they have accepted these Terms.

Changes to this policy These Terms apply to you from the date of publishing and until these Terms are superseded by a new version. We may update these Terms at any time for legal or regulatory reasons, or to reflect changes in our services or business practices. Any amended Terms will be posted on here.

Tickets Tickets if not free are non-refundable. If you have purchased a ticket and can no longer attend we can transfer your ticket to a colleague. Please let us know as soon as possible and ideally no later than seven days before the event – email \ Alternatively, you can transfer your ticket to another Product Marketing Alliance event within the same calendar year, subject to availability. All tickets must be assigned to an attendee, and all attendee details must be 100% complete prior to the event. You cannot resell a ticket. Doing so will void the ticket, and the ticket holder will not gain entry into the event. No refunds will be given in this instance. In certain cases, free or subsidised tickets may be offered. If you have secured a complimentary ticket but have already bought a ticket, you are not eligible for a refund.

Admission Your registration entitles you to admittance to the Event. Product Marketing Alliance are not liable for any other associated costs with your attendance

Access It is the responsibility of the attendee to advise of any special access or dietary requirements at the time of registration.

Insurance It is the responsibility of the attendee to arrange appropriate insurance cover in connection with their attendance at the conference. Product Marketing Alliance and our related partners cannot be held liable for any loss, liability or damage to personal property (except for death or personal injury as a result of our negligence or for any other type of liability that cannot by law be excluded or limited).

Visa It is the delegate’s responsibility to investigate the visa requirements to attend, speak or exhibit at the event, and to apply for an entry visa if required. If a visa is not granted, or sufficient time for the visa application process has not been allowed Product Marketing Alliance are under no obligation to issue any refund.

Media By attending the Event you acknowledge and agree to grant Product Marketing Alliance the right at the Event to record, film, photograph or capture your likeness in any media now available and hereafter developed and to distribute, broadcast, use or otherwise globally to disseminate, in perpetuity, such media without any further approval from you or any payment to you. This grant to Product Marketing Alliance includes, but is not limited to, the right to edit such media, the right to use the media alone or together with other information, and the right to allow others to use and/or disseminate the media

Use of video and audio recording equipment is not permitted by attendees without prior written agreement form Product Marketing Alliance. You are permitted to take photographs and are welcome to make use of social media before, during and after an event, subject to the above.

Refusal of Admission & Removal Product Marketing Alliance, in our sole discretion, and without any liability or obligation to refund, reserve the right to refuse admittance to or to eject from the Event if we determine your presence and/or behaviour to be; - Disruptive or hindering the Event and/or the enjoyment of the Event by other attendees, speakers partners or staff. - Fails to comply with the rules and policies of the Event venue while on such venue’s premises. - A security or health & safety risk to the Event or to any person or partner at the event. - Fails to comply with, or is likely to fail to comply with, these Terms.

Changes or cancellation of an event Event Content. You acknowledge and agree that Product Marketing Alliance, in its sole discretion, reserves the right to change any and all aspects of the Event, including but not limited to, the Event name, themes, content, program, speakers, performers, hosts, moderators, venue and time.

Cancellation. In the unlikely event of postponement or cancellation of an event, our total aggregate liability to you is limited to the refund of paid fees that remain after credit card and payment processing fees have been incurred and deducted, and we will not be liable to you for any expenditure, damage or loss incurred by you as a result of the cancellation or postponement.

Force majeure Product Marketing Alliance are not liable if an Event is, in whole or in part, cancelled, rescheduled or postponed, or for any failure or delay to perform our obligations under these Terms, if such event results from anything beyond our reasonable control (for example, natural disasters, flood, fire, acts of terror, war, labour strike, extreme weather malicious damage, compliance with any law or governmental order, or mechanical, electronic or communications failure or degradation, or any other emergency) or anything else that renders performance of an Event, in whole or in part, impracticable, illegal or impossible.

Intellectual property rights All intellectual property rights in and to the Event, the Event content and all materials distributed at or in connection with the Event are owned by Product Marketing Alliance, and/or the Event sponsors or speakers presenting at the Event. You may not use or reproduce or allow anyone to use or reproduce any trademarks or other trade names appearing at the Event, in any Event, content and/or in any materials distributed at or in connection with the Event for any reason without the prior written permission of Product Marketing Alliance

For the avoidance of doubt, nothing in these terms shall be deemed to vest in you any legal or beneficial right in or to any trademarks or other intellectual property rights owned or used under licence by Product Marketing Alliance or any of its affiliates or grant to you any right or licence to any other intellectual property rights of Product Marketing Alliance or its affiliates, all of which shall at all times remain the exclusive property of Product Marketing Alliance and its affiliates.

It is strictly forbidden for any company, organisation, or person to attempt to host or organise an event in conjunction with, contiguous to or purporting to be related to a Product Marketing Alliance Event or its affiliates without the express prior permission and cooperation of Product Marketing Alliance. We reserve their right to take such action (legal or otherwise), including a claim for damages as we, in our sole discretion, deem appropriate in the circumstances.

Warranties & Limited Liability To the extent permitted by the applicable law, Product Marketing Alliance gives no warranties in respect of any aspect of the Event or any materials related thereto or offered at the Event and, to the fullest extent possible under the laws governing this Agreement, disclaims all implied warranties, including but not limited to warranties of fitness for a particular purpose, accuracy, timeliness and merchantability. Views expressed by speakers are their own. Product Marketing Alliance does not accept liability for advice given, or views expressed, by any speaker at the conference or in any material provided to delegates. Neither Product Marketing Alliance nor its affiliates can accept any responsibility or liability for reliance by you or any person on any aspect of the Event and/or any information provided at the Event. Other than to the extent required as a matter of law Product Marketing Alliance nor its affiliates shall be liable for any direct, indirect, special, incidental, or consequential costs, damages or losses arising directly or indirectly from the Event or other aspect related thereto or in connection with this Agreement.

The maximum aggregate liability of Product Marketing Alliance for any claim in any way connected with therewith or this Agreement whether in contract, tort or otherwise (including any negligent act or omission) shall be limited to the amount paid by you to Product Marketing Alliance under this Agreement to attend the Event.

Indemnity You agree to defend, indemnify, and hold us, our related companies, affiliates, subsidiaries, joint ventures, third-party service providers, and our respective employees, contractors, agents, officers, and directors harmless from all claims, liability, damages, losses, costs and expenses, including legal fees, that arise out of or are related to any breach of the Terms by you or any other liabilities incurred by us arising out of your attendance or participation at the Event.

Governing law and jurisdiction This agreement shall be governed by and construed in accordance with the laws of England and Wales.

Event Privacy Policy


Event Data Retention Policy


Four Years


If you have not opted in to receive marketing from us we will retain your personal information for as long as is necessary, up to a period of four years after such information is collected, to achieve the purposes set out in this Privacy Policy, such as to provide you with the Services. We may also need to retain some of your information for a longer period to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our Terms of Service.